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In a moment, we will expertly and deftly outline which areas should be polished. The crucial difference in creating the ultimate business is when you sit down in a proactive manner and go about addressing the various nooks and crannies of your business, until each area is polished to a fine luster. This means that each day you come in and react to the various activities in the business, and that there is not a lot of proactive time spent deliberately improving various aspects of the business, from time management to marketing and sales. Unless you just opened your business in the last 12 months, chances are that you are highly reactive in your business. The trick is that this one hour per week has to be proactive, versus reactive. Helping you build the ultimate business by working on your business just one hour per week!!! In the future, look to hire people who are more apt to behave like overachievers. But if my life’s experiences have taught me anything, it’s that anything is possible with the right degree of obsessive perfectionism, attention to detail and a desire to learn.(Download available within 12-24 hours)Once you establish these traits of overachievers, as mentioned above, you now have the foundation by which to hire and motivate your staff. From a champagne made in partnership with Billecart-Salmon to a Cognac collaboration with Shannon Sharpe, my entrepreneurial spirit is continually pushing at the limits of what is possible. Whiskey is where it began but I’m applying the same award-winning combination of craft and design to other premium drinks. What seems to be an overnight success is built on the blood, sweat and tears of all that has gone before.īut at the same time, this is just the beginning. My time as a craftsman, mixologist, bar manager, salesman, marketing specialist, restaurateur, BBQ pitmaster, CEO, mentor, a husband and a father, have led me here. Not one to follow the status quo, I’ve questioned convention. Throughout the highs and the lows of the businesses I’ve grown over the last 26 years, I’ve never stopped learning, innovating and pushing higher.
#Anthony robbins & chet holmes – ultimate business mastery system how to
Understanding wood - how to season and age it to get the right type of smoke, the hydration levels and burn times which all affect the cooking times and flavour it brings to meat - has led me to this point. Just as different types of wood impart a different flavour to meat, so too does a barrel impart its flavour to whiskey. At its core, whiskey’s flavour comes from wood. You might ask, what does whiskey have to do with BBQ? But again, everything I learnt here informs how I think about whiskey and other casked spirits. Myself and my team began entering BBQ competitions, winning first place trophies in tough competitions like Meatstock and taking part in the World BBQ Championships. They understood flavour like no other, so I drew on a childhood spent learning from them. My grandfather was a master spice blender, and my father a chef. I read everything I could on smoking meat and understanding the nuances of flavour. And as always, I threw myself into it 110%. From Michael Gerber’s E-Myth book, to Mastermind seminars, from Tony Robbins and Chet Holmes’ Ultimate Business Mastery System to Russell Brunson’s marketing masterclasses, I searched out every expert, in every field, and I learnt from them.Īfter building up my businesses in real estate, renewable energy and software, I went back to where it all began, my passion. I read every book I could, I attended seminars and masterclasses with the greats. I realised I had to support my family in the best way possible. When I was 23, my 5 month old daughter was diagnosed with cancer. Within 3 months I had built a team of 20 I learnt how to hire, train and get the very best from my people. I had $500 in my pocket and if I didn’t sell, I didn’t eat - so I learnt. During the day I worked in door-to-door selling. I became a mixologist to further my own understanding of alcohol and spirits.
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I became a manager of a bar - here I learnt about whiskey, and about people. From the scientifically designed glasses to the handcrafted wooden boxes and the expertly designed accessories, each showcases the craftsmanship I learnt in those formative years.Īt the age of 19 I set off to Australia on my own. It’s this he passed onto me that informs the beauty and skill displayed in every element of a whiskey from The Craft Irish Whiskey Co. His eye for detail, his obsessive perfectionism, his refusal to stop until the piece he was crafting was absolutely perfect. Learning the art of furniture-making from my father taught me to appreciate the beauty in skilfully crafted objects.